In this short clip produced by BenchTV, Peter Axelrod explains the fundamentals of effective negotiation. Peter discusses the importance of the “3Ps” of negotiation: Preparation, Patience and Perception and explains their interrelationship and centrality to negotiation. Peter also briefly outlines key negotiation strategy and explains the importance of having tactics and strategies to ensure the negotiation runs smoothly. Peter’s short video is below. For access to the full video please click here.